

How to sell (without selling) | The sales call edition
Learn how to run a sales call that ends with a yes, without ever feeling like you're selling.
A free live masterclass with Mike Lovegrove for solopreneurs who hate selling but need clients.
📅 Wednesday 4 November
🕕 6pm UK · 7pm Amsterdam (60 min, live here in the Sollo community)
In one hour you'll learn:
✅ How to open the call so your prospect drops their guard and does most of the talking
✅ The questions that get them to tell you what they actually need
✅ How to tell them the next step once you've found a problem you can solve, so the call ends with a decision instead of "let me have a think about it"
✅ How to bring up price without the awkward bit at the end
Why listen to Mike?
He started his first company with zero sales experience. Year one ended at $30k ARR, and he was off salary, living on savings. So he taught himself to sell. Six months later the business was at $500k ARR, and it was acquired in 2020.
Since 2023, his clients have made over $35m in new revenue using the same method he'll teach you in this session.
And now he runs Sollo, which has helped over 100 Solopreneurs from around the world win their dream clients.
It's live, it's free, and you're welcome to bring a friend.
⚠️ Important: to join, you also need to register on Circle
The masterclass happens inside the Sollo community on Circle, so registering here on Luma isn't enough to get you in. Open the event on Circle and hit RSVP there too:
~ Sollo