Building GTM as an Operating System

​Building GTM as an Operating System

​How to gain first-mover advantage.

​A private breakfast for B2B CMOs, CGOs, CROs and C-suite growth leaders.

​GTM is moving from a strategy a company writes to a system it runs.

​Most organisations have the strategy, teams and technology. What they do not yet have is a closed system that connects work to commercial result, and uses each result to improve the next move.

​The leaders who build a GTM Operating System first will move faster, make better decisions and retain an advantage competitors cannot simply buy.

​WE'LL EXPLORE

• ​What does a GTM Operating System look like and where are you starting?

• ​Which leadership, operating and measurement shifts make it real?

• ​Who should run the system and who should retain what it learns?

• ​What small commercial loop can you close within 90 days?

​A candid peer working session, leaving you with a starting point, key operating choices and a practical first intervention linked to commercial performance.

​AGENDA

​8:30am: Private breakfast and introductions
8:40am: Understand the GTM Operating System
9:25am: Operationalise it and choose the model
10:00am: Make the first move
10:30am: Close

​HOSTED BY

• ​Teresa Allan, Managing Partner, Magnus Consulting

• ​Jason Ryan, Head of AI Strategy and author of the GTM Operating System paper.

​Thursday 17 September 2026
8:30–10:30am
180 House, London

​For senior growth leaders from mid-sized, enterprise and PE-backed B2B organisations.

​The room is intentionally small. Apply to attend.