How to sell a wine without its label?

​In 2004, a woman told Peter she'd buy anything but Shiraz. He poured her a glass. She loved it and took three cases. It was a straight Shiraz.

​This is an exclusive talk by Peter H. Walser and Annie Walser - two wine producers from South Africa.

​That was the moment Blank Bottle was born, and no cultivator has been named on a label since.

​Aneen shows how she found modern solutions to optimize their sales funnel inside an age-old industry - and what actually sells wine in 2026.

​Hosted by & in the location of Ship26 - the co-building space in zurich for Founders and Independents.