​From Yard Sign to Sold

​What it really takes to sell your listings.

​It’s day 38. Twelve showings, zero offers, and a seller who reads every Zillow comment. This is the most avoided phone call in real estate, and the one that most often decides whether a listing closes.

​Price is about ego. Net is about motivation. We’ll teach you to talk about the second one.

​Together we’ll walk through:

• ​Setting the table at the listing appointment

• ​The weekly seller call, and what to cover every time

• ​Five signs it’s time to adjust

• ​Doing the math, and pricing into the next search bracket

• ​Net vs. price, side by side

• ​The six-step price adjustment script

• ​Objection handlers that sound like you, not like a card

​You’ll leave with a price adjustment worksheet, a weekly seller call agenda, and ten objection handlers on one card.

​Every agent with a listing has needed this conversation. Come learn to have it with confidence. Agents from every brokerage are welcome.

​Led by Heather Heishman