Marketing to agents (live session & demo)
Humans have outsourced much of the buying journey to AI.
Research → Evaluation → Comparison (and soon to be the conversion itself) will all be handled by an agent working on behalf of a person.
That changes who marketers are actually marketing to. AI agents are searching the web, visiting websites, consuming content, and making decisions on behalf of the human behind the prompt.
In this webinar, we’ll explore what happens when agents become a primary audience—and how marketing needs to adapt.
We’ll cover:
✅ The data behind the shift to agents: What Scrunch data tells us about how AI is changing web traffic, research, and the buying journey.
✅ How to get discovered by AI agents: What actually makes your brand and content discoverable when agents search, research, and evaluate on a buyer’s behalf.
✅ Why agents need their own experience: How to make your website and content easier for agents to understand and use.
✅ How to make your website agent-ready: How to structure your content and knowledge so AI can accurately represent and recommend your brand.
✅ See it in action: A live demo of how the same website can deliver one experience to humans and another optimized specifically for AI agents.