Masterclass: Apartment Building Amenities Residents Actually Use - w/ Sam Leppo of Tulu (500,000+ residents)

​The next generation of residential amenities is not just about adding more square footage or more spaces. It is about giving residents access to the things they actually want, when they want them, in ways that are more flexible, efficient, and aligned with modern living.

​In this masterclass, Tulu will explore the rise of amenities on demand and what that shift means for multifamily developers, owners, and operators. The session will look at how residential buildings are evolving from static amenity packages toward more dynamic, usage-based systems that can improve resident experience while making better use of space and capital.

​For developers, this is a chance to think more strategically about amenity programming, lease-up differentiation, retention, and how to create a building experience that feels contemporary without simply adding more of the same. As resident expectations continue to change, understanding how access, convenience, and flexibility are being redefined will only become more important.

​What you’ll learn

• ​How on-demand amenities are changing residential expectations

• ​What developers should consider when planning modern amenity strategies

• ​How flexible access models can support lease-up and retention

• ​Where buildings can create more value without traditional amenity bloat

• ​What the future of residential convenience may look like