

Cannes Lions: A Poolside Panel with HaysMac
Own something or nothing: what’s next for full-service agencies?
Join us poolside at Club OPUS - our private Cannes villa oasis just moments from the Croisette - for an exclusive afternoon panel bringing together some of the sharpest minds across agencies, investment, and brand building.
Set against the backdrop of the Riviera sun, with a cold glass of rosé in hand, this session will explore the future of specialist vs full-service agencies, and what buyers, brands, and talent increasingly value in today’s market.
As agency models continue to evolve, we’ll unpack where the greatest opportunities are emerging, how niche positioning impacts valuation and growth, and whether owning a category has become essential to survival.
Following the panel, guests are invited to stay for drinks, networking, and continued conversation poolside at Club OPUS.
Details
Wednesday 24th June
From 2pm for a 2.30pm panel
Networking from 3.30pm – 4pm
@Club OPUS