

Built To Sell with Trevor Pinder
Built to Sell
Building and Leading a World-Class Sales Team
We've all met the recruiter who talks a good game in the interview, and three months later, the numbers still don't add up. Building a sales team that actually delivers isn't for the faint-hearted. It takes the right people, a tried-and-tested process, and leadership that doesn't buckle under pressure.
On 25–26 November, The Global Collective Network is hosting Built to Sell, a two-day, in-person intensive delivered by Trevor Pinder, Founder of J9 Online. Trevor has 30 years of recruitment experience, has worked with over 100 agencies at a 97% return rate, and has trained more than 3,000 recruiters and 500 leaders.
This event is built for recruitment companies, new and established, looking to build or sharpen the skills that actually move the needle. Day one belongs to your recruiters and consultants. Day two belongs to the business leader and the team around them.
Group Discount
Bringing more than one person from your team? It's worth doing at a discount.
Buy 5–9 tickets and save 5%
Buy 10+ tickets and save 10%
To arrange a discount code, reach out to mareli@globalcollective.ae
Day 1: Sales — Bring Your Team
25 November
A full day for your recruiters and consultants, built around the skills that separate a desk that talks well from a desk that bills well.
Defining your universe and building your niche
Consistent collection of market intelligence from your candidate community
The routes to market: the BD intro call, chasing a lead, speccing for success, reference calling, and the reverse headhunt
The art of negotiation
The BD mindset
Day 2: Leadership — For CEOs and Founders
26 November
A full day for the people running the business, focused on what it actually takes to lead a high-performing sales floor once it's built.
Finding the time to be brilliant: leadership time management
Hiring and onboarding A-players
The performance framework: building the infrastructure of a world-class sales floor
What to do when they don't: dealing with underperformance, consequence cadence, and difficult conversations
Coach the coach: the best way to improve your people
Format
Two-day, in-person intensive
Day 1: recruiters and consultants attend the Sales day
Day 2: CEOs and founders attend the Leadership day
Practical, hands-on sessions across both days
Hosted by The Global Collective Network, delivered by Trevor Pinder
Outcomes
Recruiters and sales consultants leave Day 1 with:
A repeatable process for building and expanding their pipeline
Sharper negotiation and BD instincts
A structured approach to business development that replaces guesswork
CEOs and founders leave Day 2 with:
A framework for hiring and onboarding A-player talent
A Performance Framework that, when implemented consistently, allows their team to function at a very high level
A practical system for managing underperformance before it becomes a bigger problem
A coaching approach that improves performance without micromanaging it
Exclusivity & Vetting
This is a founder- and senior-leader exclusive session, built specifically for recruitment businesses, with limited seats. Attendance is subject to a simple vetting process to protect the depth and quality of the room.