APAC Marketers x Supermom: Modern Moms, New Decisions
She's managing the household budget while navigating rising costs. She’s the primary decision-maker for her household, and often, is the ultimate veto for the brands trusted by the entire family unit.
If you market to women, moms, or families in Southeast Asia, this is the room you need to be in.
Modern Moms, New Decisions is an evening of sharp insights and honest conversation, brought to you by APAC Marketers and Supermom – bringing you real data, insights, and testimonies around the people responsible for deciding more than 80% of household consumption.
We're gathering senior marketers, CMOs, and brand leaders alongside Singapore’s real, everyday moms they’re trying to reach — in the same room, on the same night.
What's on the agenda:
Keynote: Modern Moms, New Decisions — Navigating Costs, Roles, and Influence in Today's Household
Panel: Real Mom Consumer Perspectives – how Singapore’s modern moms are navigating rising costs, household roles, and brand-consumer trust in today’s parenting landscape. This session will feature:
Mommy Karin: @karin.yanjie (https://www.instagram.com/karin.yanjie/)
Mommy Joanna: @tehjoanna (https://www.instagram.com/tehjoanna/)
Panel: Senior executives shaping how modern families buy, trust, and choose — featuring:
Lin Ruiwen (https://www.linkedin.com/in/ruiwen-lin-604459214/): Executive Director of Sheng Siong Group, who leads strategy, merchandising, marketing, and new growth initiatives at one of Singapore’s most influential household retail brands
Sophie Jokelson (https://www.linkedin.com/in/sophiejokelson/): Former Co-Founder and CMO of Cove, with experience building and scaling a modern consumer brand
Moderated by Robert Lai (https://www.linkedin.com/in/robertjlai/), CEO at Kaliber and Head of Community at APAC Marketers.
Drinks, canapés, and the kind of conversations that don’t happen on LinkedIn
Who should attend: Senior marketers, brand directors, and CMOs who want evidence — not assumptions — about the modern mom consumer.
Priority for APAC Marketing Members & Supermom Priority Invites
Date: Thursday, 7 May 2026
Time: 6:00 PM – 9:00 PM
Venue: Restricted to approved attendees.
Seats are limited. This is a curated evening — not a conference.