

'Mediocrity at Scale': When Everyone's AI Content Looks the Same
On 14 October, Adclear and DOJO AI are bringing marketing leaders together at Dawn Capital’s London office to discuss what drives growth when AI has made content creation faster and more accessible than ever.
As execution becomes easier to replicate, producing more content is no longer enough to make a brand distinctive. Is brand POV and human-led marketing the real growth engine? This discussion will explore whether judgment, taste, storytelling and a clear point of view are becoming the real competitive advantages — and what genuinely human-led marketing looks like in an AI-enabled world.
Joe Jordan, Co-Founder of Adclear, and Duarte Garrido, CEO of DOJO AI, will be joined by:
Georgie Burks, Head of Marketing at Allica Bank
James Maddison, CMO at Blockchain.com
Adam Lees, Head of Marketing at InvestEngine
Agenda:
08:30 - Arrivals, Coffee, Breakfast & Networking
09:00 - Panel: 'Mediocrity at Scale: When Everyone's AI Content Looks the Same'