​Diagnose your sales problem and leave knowing what to fix first.

​Ever wondered whether your B2B business should be growing faster? The answer is not always more leads. Sometimes the real constraint is your sales process, conversion, or the fact that founder-led selling has stopped scaling.

​In this practical session, Tammie Lee will start by getting founders to complete the B2B Sales Blueprint Self Assessment across four areas:

• ​Lead generation

• ​Sales process

• ​Conversion optimisation

• ​Getting others selling / moving beyond founder-led sales

​That gives every participant a quick diagnosis of where their own sales engine is strongest and where the biggest gaps may sit.

​With that diagnosis in hand, Tammie will work through what lower scores in each area usually mean, the practical actions founders can take, and the specific issues businesses in the room want help with.

​This is designed to be participatory rather than a one-way sales presentation. The assessment gives founders a frame for the session, while the walkthrough and Q&A help them connect the ideas directly to their own business.

​The goal is simple: every founder leaves knowing where their biggest B2B sales constraint is and the 2-3 actions they should take next.

​What you'll leave with

• ​Your own B2B Sales Blueprint assessment, completed in the room

• ​A clearer understanding of where your current B2B sales engine is most constrained

• ​Practical actions to take if lead generation is the problem

• ​Practical actions to take if the sales process or conversion is the problem

• ​A clearer view of when and how to move beyond founder-led selling

• ​2-3 priority actions to take next rather than trying to fix everything at once

• ​The opportunity to ask Tammie about a specific sales issue affecting your business

​Format: Interactive self-assessment workshop, practical walkthrough and founder Q&A. This is not intended to be a generic four-pillar sales presentation. The B2B Sales Blueprint Self Assessment is the practical anchor for the session. Participants diagnose their own business first, then use that diagnosis as the frame for the rest of the workshop.

​Who it's for
B2B founders, CEOs and sales leaders in startups and growing businesses who already have something to sell and want to understand what is holding back revenue growth.

​It will be particularly useful for founders asking questions such as:

• ​Do we actually need more leads, or is something else broken?

• ​Why are our opportunities not progressing through the sales process?

• ​Where are we losing conversion?

• ​What should I fix first?

• ​How do I stop being the only person who can sell this business?

• ​Are we ready to build a repeatable sales capability beyond the founder?

​Speaker

​Tammie Lee, Principal, Sales Partner, Founder Sales Solution

​Tammie Lee is Principal and Sales Partner at Founder Sales Solution, where she works with B2B founders to strengthen lead generation, sales process, conversion and the systems needed to build repeatable sales capability beyond founder-led selling.

​Her work is focused on helping founders understand where sales growth is actually getting stuck, giving them practical actions they can use to improve the part of the sales engine that matters most.

​The Startup Growth Lab is 2-days of practical workshops, live demos and real conversations, part of Spark Festival at UTS, 23-24 September 2026.