Life after a W2: How to define success and find your way as an independent business owner

​About the Session:

​Leaving the W2 life for the 1099 life can feel like jumping into a cold pool on a hot day - refreshing and also paralyzing. Suddenly you're not just responsible for your output, but also defining what that output should be, who it should be sold to, and ultimately what YOU want out of that work.

​Kendall and Liora are going to walk you through their tried and true framework for determining boundaries and parameters across work style, target clients, lifestyle, and income. In their one hour workshop, start digging into the questions you need to be answering to set a successful strategy and build the business you want to operate. More than that - you'll leave with a complimentary follow-up 1:1 hour to dig deeper into boundary-setting, as well as their Contractor's Etiquette Guide to put everything into action.

​About the Host:

​Kendall Crocker is a former VC partner and startup executive, now Fractional COO for early stage startups; her clients span startups and VC funds from LA to London. Liora Dudar is an exited eight-figure e-commerce entrepreneur, activist, and globally renowned photographer who unlocks the Day 1 passion that got you started in the first place.