VertoTalks | B2B Landing Pages: Optimization Tactics for Higher Conversion Rates

​Join us on Thursday, May 22, for the next edition of VertoDigital Community Talks, where we’ll uncover how your landing pages might be undercutting your advertising efforts – and how to optimize them.

​You’ve perfected your targeting and creatives – but are your visitors dropping off at the very last step? In this session, we’ll explore the anatomy of high-performing B2B landing pages and the biggest pitfalls to avoid.

​What we’ll cover:
→ How to approach and think about landing pages – prerequisites for success
→ What makes or breaks a landing page – key elements
→ Best practices and optimizations for common B2B landing pages use cases with examples

​We’ll wrap up with a Q&A and group discussion, where we’ll share ideas, challenges, and experiences.

​Who Should Attend?
This event is ideal for B2B marketers and growth leaders directly involved in running paid ad campaigns and working cross-functionally with web and product teams to enhance landing page performance.

​Your Hosts:
🎙 Emil Zagorov – Sr. Associate, Advertising at VertoDigital
🎙 Nikol Anestieva – Growth Assistant at VertoDigital

​Agenda:
🕙 10:00 AM | Landing Pages - Elements
🕥 10:30 AM | Optimization Tactics
🕦 11:00 AM | Q&A + Discussion

​📍 Location: Campus X, Community Green
📅 Date: Thursday, May 22nd
⏰ Time: 10:00 AM – 11:30 AM

​🚀 Seats are limited – reserve your spot now!