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About Ghost

​Ghost is a leading, private B2B marketplace that distributes inventory for the best brands in the world.

Since its founding, they've helped numerous brands and retailers discreetly move inventory to brand-positive destinations through data-driven and personalized inventory distribution strategies. With substantial backing from industry experts and a strong commitment to innovation, Ghost is reshaping the future of resale.

Since inception, they have been backed by some of the most well-known VC investors and raised $100M+ in funding. Investors include L Catterton, Cathay Innovation, Eniac, USV and more.

​Josh Kaplan

​​Josh Kaplan is the Founder and Co-CEO of Ghost, one of Los Angeles’ fastest-growing startups, leveraging real-time data to help brands optimize inventory distribution. Ghost recently raised $40 million in a Series C round led by L Catterton. Before launching Ghost, Kaplan was the CEO of New Republic, a digitally native fashion collective. He also held leadership roles at Buck Mason and United Entertainment Group. Kaplan earned his bachelor's degree from the University of Florida, a degree in Management Science & Engineering from Stanford University and an MBA from Columbia Business School.

​Dee Murthy

​Dee Murthy is a serial entrepreneur and USC Trojan (Class of 2002) with two decades in fashion and consumer. Before co-founding Ghost, he co-founded Five Four Group, Menlo Club, and the streetwear brand Young & Reckless, scaling them through direct-to-consumer, celebrity partnerships, and national retail distribution. He also built popular media platforms such as Group Chat, known for founder-level commentary on culture, commerce, and investing. At Ghost, Dee leads brand, marketplace, and growth strategy, helping premium labels place excess inventory in controlled channels without discounting their reputation.