

From Prototype to Product | Why Design Huddle #004
In this edition of the Why Design Huddle, we’re digging into a challenge that comes up time and time again in product development: getting from prototype to product.
Whether you’re in a consultancy, a hardware start-up, or an in-house team, you’ve probably seen it before. A promising idea works beautifully in prototype form... but then things start to fall apart when it’s time to scale.
What looked slick in the pitch deck or on the workbench turns into a nightmare when you hit production.
In this session, we’ll bring together design, engineering and product leaders to talk about:
Why so many ideas get stuck in development
What causes things to break down at scale
How to better align design, engineering, ops and suppliers
What it actually takes to deliver something manufacturable without losing the magic
If you’ve found yourself firefighting through transfer to manufacture, chasing fixes for DFM issues, or hitting friction with your factory, you’re not alone.
This is a space to share what’s worked, what hasn’t, and how others are approaching it.
Because getting a product into the real world is hard. But it’s not meant to be done in isolation.
Let’s talk about how we can make the process smoother, more collaborative, and a bit less painful.