The Anti-Viral Podcast Strategy

​A free live session with Sebastian Rusk, Founder of Podcast Launch Lab, and Elissa Kapke, Head of Marketing at Headliner.

​Your podcast doesn't need a million downloads. It needs the right 50 listeners, and the right guests on the other side of the mic.

​Join Sebastian Rusk and Headliner for a live session on how small, focused shows turn into growth engines. Sebastian has spent more than a decade helping entrepreneurs and business leaders use podcasting to build authority, relationships, and revenue. He'll make the case for trading downloads for something that pays better: good conversations with the right people.

​What you'll learn:

• ​Why download counts can be vanity metrics for podcasts, and what to track instead

• ​How to build an 'Anti-Viral Framework' and treat guests as a relationship strategy

• ​How to calculate ROI (Return on Interviews)

• ​What "quiet growth" actually looks like week to week

​About Sebastian, your speaker:

​Sebastian Rusk is a keynote speaker, comedian, podcaster, and founder of Podcast Launch Lab, where he helps entrepreneurs and business leaders use podcasting to build authority, relationships, and revenue. With more than a decade in podcasting, Sebastian is the host of Podcasts SUCK! and Beyond The Story and author of Podcasts SUCK! (if you don’t have one). His approach is simple: stop chasing downloads and start having the right conversations with the right people.

​About Elissa, your host:

​Elissa is part of the Headliner Team. She helps podcasts of all shapes and sizes grow their audiences!