

The Stop-Doing List: What the Best-Run Companies Refuse to Do Themselves - Presented by Optimize CEC
Every growing company hits the same wall: more priorities than people, and a leadership team spending its best hours on work that doesn’t move the business forward.
The best-run companies keep a stop-doing list. They decide on purpose what stays in-house, what gets handed off, and what stops entirely. That frees their people to focus on the work that drives outcomes.
Join Matt Johnson, President of Optimize CEC, for an open, peer-to-peer roundtable on how operators decide what comes off the plate, and how they lead well once it does.
What we’ll talk through:
How to tell core work from work that just feels core
The hidden cost of doing everything yourself: management attention, hiring cycles, turnover, and burnout
How to hand work off without losing visibility, because leaders don’t mind delegating, they mind being surprised
Shifting the conversation from activity to business outcomes
Keeping the human side intact, so quality, empathy, and customer experience hold up when work moves to a partner or a remote team
Who it’s for: COOs, VPs and Directors of Operations, CX and customer support leaders, and founders running growing teams, especially those with customer-facing or contact center operations.
Format: A 60-minute interactive roundtable with a small group. Cameras are encouraged. This isn’t a webinar or a sales pitch, so come ready to share what’s on your list, and what you wish you’d stopped doing sooner.