Building Marketing Funnels & Identifying Metrics

​If you are not a marketer and you don't know where to start, or you find marketing insanely confusing with all the numbers and data points...

​Great! This will be useful for you.

​With marketing, we use words like traffic and conversion. In NS, you've probably been to plenty of traffic generation workshops. But here, let's look at something different...

The way I like to think of it:

​Where do I find the water source 💧 (traffic), and how do I build the pipes 🪈(funnels) to direct the water to my house 🏠(conversion).

The questions to ask:

• ​How far is the "water source" from the "house"?

• ​How should the "pipe" look like?

• ​How do we identify and solve the "leakages"?

• ​How do we measure the quality and quantity of the output?

• ​What metrics should we look at to make decision thereafter?

​I've consulted businesses, marketing teams and entrepreneurs to craft out their funnels and strategy - they are from various industries. While every business may have their own unique strategy, the framework remains the same.

​Marketing doesn't need to be complex.
With a funnel, you'll have better clarity and you'll start asking the right questions to push your business forward.

​Expect the session to be interactive.

​We'll do some exercises where you'll be required to think (speedily due to time) as well.

​⏰ We'll start at 5pm
📍NS Library