Unwrapping the Campaign: Jones Road Beauty competes hard in the noisiest season

​Jones Road Beauty, makeup icon Bobbi Brown's second act, is a clean beauty brand built around real skin and effortless beauty. Five years in, they're the underdog taking on legacy brands and DTC giants.

​Join us for the screening of a short documentary that follows the JRB team as they build their 2025 holiday campaign from the ground up. It's the noisiest time of the year, and the stakes have never been higher. With every brand fighting for attention and every dollar on the line, Jones Road is betting everything on a completely new approach. Will it break through?

​After the film, Grace Clarke, Head of Community at Shopify, will lead a conversation Payal Plofker, Senior Director of Brand Marketing at Jones Road, and Kristina Rodulfo, beauty expert and editor (ELLE, Women's Health), about what it takes to build real community, navigate a changing industry, and break through when every brand is fighting for the same audience.

​Enjoy drinks, bites, and good company at Air's new digs in Chinatown.

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