How Owner.com Runs Creator Ads at Scale

​Hailley Simpson from Owner.com joins Alan Lau, founder and CEO of Superpower, for a live session on running creator ads at scale.

​Owner runs ads through a growing roster of creator accounts. Hailley will share the guidelines they’ve landed on and what’s worth watching for as you grow. Alan adds the patterns Superpower sees across the brands it works with.

​Guidelines we’ll cover

• ​Picking creators whose audience matches your buyer, not just their reach

• ​Briefing creators so the ads sound like them and still stay on-message

• ​Testing and scaling: when to add creators, when to cut, and how to tell who’s actually driving results

​What to watch for

• ​What do you do when a creator says something about your product you can’t stand behind?

• ​What changes when your ad runs on an account that also promotes other brands?

• ​What’s actually happening on a creator’s page once your ad goes live?

​How it runs
About 10 minutes of fireside chat, then we open the floor. Most of the session is your questions, so bring the ones you’re stuck on.

​Camera on or off, your call. Listen in like a live podcast over lunch, or come off mute and ask Hailley anything. We’ll wrap at 45 minutes, with an optional 15 more for anyone who wants to keep going.

​Who it’s for
Growth, paid social, social and creator marketing folks running creator ads, or about to.

​Register to get the Zoom link and a calendar invite.