Rescheduled: Content Marketing in a Post-SEO World

​Is organic traffic dead? SEO is dying. Social platforms penalize links. AI answers prospects’ questions before they reach your site. So how do you build an audience (and a business) when nobody's clicking?

​Amanda Natividad, Chief Evangelist at SparkToro, calls this “Zero-click content,” and says it absolutely does work. She’ll sit down with Matt Lerner and explain what effective content marketing looks like now – and what founders with limited time and no content team should do about it.

​In this session, they'll cover:

• ​What zero-click content actually is, and why it matters now more than ever

• ​How to measure whether it's working (when clicks aren't the signal)

• ​What 1–3 things a founder should do right now, even without a team

• ​How to know what content to create and for whom

• ​Tools and resources worth your time

​You'll leave with a practical framework and a short list of actions, not a slide deck to file away.

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What you'll get:

• ​Live Q&A with Amanda and Matt (submit questions on registration)

• ​Curated tool and resource list in the follow-up email

• ​Access to the SYSTM content library

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Duration: 60 minutes