Cover Image for The Future of the Single Market: Territorial Supply Constraints, Consumer Choice and Competitiveness

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For one week this October, the industry behind Europe's brands steps into the heart of the EU quarter. Five days of panels, exhibitions and receptions.

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The Future of the Single Market: Territorial Supply Constraints, Consumer Choice and Competitiveness

Name: The Future of the Single Market: Territorial Supply Constraints, Consumer Choice and Competitiveness
Start: 2026-10-14T14:00:00.000+02:00
End: 2026-10-14T15:30:00.000+02:00
Location: Bump - Policy Experience Space

AIM - Brands Week

Bump - Policy Experience Space

Ixelles, Belgium

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About Event

Territorial Supply Constraints have moved to the center of debates on affordability, competitiveness and market integration. At the same time, private labels are growing significantly across national markets, raising broader questions about competition, innovation and the long-term sustainability of the consumer goods ecosystem.

As the Commission advances its competitiveness and Single Market agendas, these two dynamics intersect: how markets integrate, how much commercial freedom manufacturers retain, and what incentives remain for innovation and investment.

Speakers

John Galvin; General Manager, Germany Business Unit - The Coca-Cola Company
Barbara Deleersnyder; Researcher - Tilburg University
Mehdi Hocine; Head of Unit - European Commission DG GROW E.5

Location

Bump - Policy Experience Space

Pl. du Luxembourg 26, 1050 Ixelles, Belgium

Presented by

AIM - Brands Week

For one week this October, the industry behind Europe's brands steps into the heart of the EU quarter. Five days of panels, exhibitions and receptions.

Hosted By