Customer Discovery Sprint - Part 2
From Insights to Action: Building Your Go-To-Market Strategy
This session is a direct continuation of Day 1's Customer Discovery Sprint and is exclusive to participating teams.
You've gathered the customer data; now it's time to translate those raw insights into a strategic, executable Go-To-Market (GTM) plan. This workshop closes the loop, equipping you with the analytical and strategic skills needed to move confidently from validation to market entry.
💡 Why This Follow-Up is Essential
This session is designed to give your team a clear, validated roadmap for launch and growth by building directly on the interview data you collected in Day 1.
🎯 What You Will Master
We'll move beyond initial interviews and focus on strategic application and continuous iteration:
Interview Analysis: Learn powerful techniques for synthesizing interview data and analyzing insights to immediately inform your GTM strategy.
Positioning & Messaging: Develop crystal-clear positioning and compelling messaging that resonates with your core customer personas.
Acquisition Channels: Strategically choose the right initial acquisition channels that align with your validated customer behavior and budget.
Lean Startup Cycle: Dive deep into the Build–Measure–Learn cycle—the engine for continuous validation and efficient product iteration.
🎤 Meet the Experts
Rohan Brown, Executive Director of Innovate Bay
Rohan and the Innovate Bay team are committed to fostering a strong founder ecosystem and ensuring our participants move from theory to practical application.
Presented by Innovate Bay