The Solo Economy

​Nearly one in three U.S. households is home to someone living on their own (U.S. Census Bureau, 2025). Yet most companies still design products, services, and experiences primarily for households of two or more.

​If you’re looking for your next major growth segment, the solo demographic could be it. Boston Consulting Group recently called solo households “one of the largest and most underserved sources of future growth.”

​Whether you’re already reaching solo consumers, starting to explore the market, or just curious, this is a chance to learn, compare notes, and consider how your business could better serve people living life solo.

​What to expect

• ​A candid, peer-based discussion, not a sales event

• ​Ideas for applying solo-economy thinking to your business

• ​Conversation with others building and marketing for this audience, or thinking about it

• ​An opportunity to share your biggest question, challenge, or win, and hear how others are approaching theirs

​Walk away knowing more about the solo economy and how to apply it to your business.

​Who should join
Marketing, product, brand, customer experience, and innovation leaders who are quietly wondering about this market or already building for it.

​Your host: Allison Boaz

​I’m a communications and marketing professional with 20+ years of experience helping businesses understand the people they serve, connect with them meaningfully, and inspire action. As part of that work, I help companies reach and win over households of one, now 29% of all U.S. households. I’m also a Gen X card-carrying member of the solo market and a Costco for One Pro.