The Solo Economy

​Marketing to solos is different from marketing to families.

​What's a solo, you ask?

​Anyone who lives alone. And there are a lot of them – nearly 30% of U.S. households!

​In this online roundtable, we’ll discuss the shifting consumer landscape, the opportunities solos present, and how businesses like yours can reach them and benefit. The first step could be as simple as taking a fresh look at the way you communicate.

​Who should join
Leaders in financial planning, real estate, aging services, hospitality, home services, retail, and consumer packaged goods who are curious about this growing market. No expertise needed.

​What you’ll walk away with

• ​A better understanding of the solo market and the opportunities they present

• ​Ideas for including solos in your marketing

• ​Examples of how your peers are speaking to solos directly

• ​Answers to your questions from a real-life solo and marketing professional – me!

​Your host: Allison Boaz
I’m a communications and marketing professional with 20+ years of experience helping businesses understand the people they serve, connect with them meaningfully, and inspire action. As part of that work, I help businesses reach and win over solos. I’m a Gen X, card-carrying member of the solo market and a Costco for One Pro.