The 90-Minute Founder: Protect the Work That Actually Grows Your Business
Why do founders work 10-hour days and still feel like the most important work barely gets done?
Join Peter Moulton, founder of Ultradian Partners, author of UP: A Journey of Intention, Focus and Execution, and current Oneday MBA founder, for a practical session on protecting your attention and focusing it on the work that actually moves your business forward.
Peter has coached more than 1,700 entrepreneurs and professionals since 2006 and has spent the last several years developing and teaching a simple framework for working with more intention, focus, and execution.
This is not just a session about productivity. You’ll apply the framework to your own business and leave with your next high-priority work block already defined and scheduled.
What we’ll cover
✅ Why your day gets fragmented — Understand how interruptions, switching, and reactive work can quietly consume your best hours
✅ Protecting your best focus — Learn how to identify when you do your strongest work and use that time more intentionally
✅ The 90-minute sprint — Explore Peter’s approach of combining a focused work period with intentional recovery
✅ Choosing the work that actually matters — Separate genuinely high-leverage founder work from the tasks that simply make you feel busy
✅ Build tomorrow’s sprint, live — Choose one needle-mover, define what “done” looks like, block the time, and leave with a clear commitment
🎯 Live outcome
By the end of the session, you’ll have identified the single most important piece of work to move your business forward, defined the outcome you want from it, and scheduled the time to execute it.
A practical session for founders who want to spend less time reacting and more time making meaningful progress.
👋 Founder-led community session
This session is being led by a fellow Oneday MBA founder as part of our founder-led community programming.
If you have an area of expertise, experience, or a practical topic you’d like to share with the Oneday community, we’d love to hear from you.
Please reach out to Juan Linares if you’d like to explore running your own session.