How and When to Hire a founding AE

​What you’ll learn

The Must‑Have Math – Back into OTE, quota, ramp, and payback in five steps.

Stage‑Based Frameworks – How comp levers change from Pre‑Seed to Series B.

Motivation vs. Mayhem – SPIFFs, kickers, and avoiding quota resentment.

Real‑World Tear‑Downs – We’ll dissect three live AE plans (bring yours!).

Tooling & Templates – Copy‑ready sheets + KPI dashboard checklist