WHAT’S ON THE MENU? : F&B, Hotels & the Experience Economy in Vietnam
The Business Behind Vietnam’s F&B, Hospitality & Experience Economy
What makes people choose one restaurant, hotel, venue or experience over another - and what keeps them coming back?
Vietnam’s F&B, hospitality and lifestyle landscape is evolving quickly. Consumer expectations are changing, competition is increasing, and operators are having to think harder about brand, experience, location, talent, partnerships and growth.
WHAT’S ON THE MENU? brings together people working across the industry for an intimate evening focused on one thing: understanding what is really happening behind the businesses shaping Vietnam’s experience economy.
Expect practical perspectives, candid operator insights and useful connections - not polished presentations or generic networking.
Come away with a better understanding of what is changing, what is working, where the challenges are, and where new opportunities may be emerging.
The Conversation
We’ll explore questions including:
What is changing in Vietnam’s F&B and hospitality market right now?
What makes customers return - beyond simply having a good product?
How are expectations around service, design, community and experience changing?
What are operators learning about talent, costs, partnerships and scaling?
How do location, real estate and concept affect commercial success?
Where are hospitality, wellness, community, media and lifestyle beginning to overlap?
Where are experienced operators seeing gaps and opportunities in the market?
The aim is simple: less theory, more real-world perspective from people actually building and operating in the market.
Who’s at the Table?
We’re bringing together five perspectives from different corners of Vietnam’s experience economy.
Trinh Ho
Founder of Lady Networking, WorkX Co-working Space and Cafe
Vincent Li
Lawyer at Ascentium Vietnam, Founder & Editor at Vietnam Operations
Speaker 3 - Owner of Boutique Hotel Chain
To be revealed.
Speaker 4 - Manager of Michelin-starred Restaurant
To be revealed.
Speaker 5 - Owner of Premium Wellness Centre
To be revealed.
Each guest will bring a different view on the same challenge:
How do you build experiences people value - and businesses that actually work behind them?
The remaining speakers will be revealed in the lead-up to the afternoon.
The Dawn
4:00 PM - 4:15 PM | Door Opens, Reception
4:15 PM - 5:10 PM | Part I - The Conversation
A focused discussion bringing together different perspectives from across Vietnam’s F&B, hospitality and experience ecosystem.
We’ll get into the commercial realities behind the industry: customer behaviour, brand positioning, operations, growth, partnerships and what experienced operators are seeing on the ground.
No presentations. No scripted speeches. Just a useful conversation.
5:10 PM - 6:00 PM | Part II - The Social
After the discussion, we’ll move downstairs for drinks and a more informal evening.
Continue the conversation with the speakers, exchange perspectives and meet people working across restaurants, hotels, property, wellness, media, community and other parts of the ecosystem.
The goal is not simply to collect contacts - but to meet people you may actually learn from, collaborate with, invest alongside or build something with.
What You’ll Take Away
By the end of the evening, you should leave with:
A sharper view of where Vietnam’s F&B and hospitality market is heading
Practical insights from people operating inside the industry
A better understanding of changing customer expectations
New perspectives on growth, branding, operations and partnerships
Connections with people across different parts of the ecosystem
Ideas and opportunities worth continuing the conversation around
Who You’ll Meet
Founders, restaurant operators, hotel professionals, F&B leaders, investors, property professionals, community builders, wellness operators, creatives, marketers, media professionals and others shaping Vietnam’s experience economy.
Whether you are building, operating, investing, partnering or exploring the sector, this is an evening designed to give you a clearer view of the market - and introduce you to the people helping shape it.
Presented By
Media Partner
Vietnam Operations
Community Partners
Lady Networking × VietKieu.com × Vietnam Is Awesome
✨ Understand the market. Learn from the operators. Make useful connections. Explore what’s next.
Have Questions? WhatsApp Vietnam Operations here.