How Foot Locker uses location to power its omnichannel experience
Reaching customers at the right place and right time drives meaningful engagement. Yet most brands don't have the tools to act when intent is highest.
Foot Locker partnered with Radar to close that gap. Using geolocation, they're now acting on real-world customer behavior, and seeing measurable lifts in app engagement and customer loyalty.
In this webinar, you'll hear directly from Brittany Eby, Sr. Digital Product Manager at Foot Locker, on how they built a smarter in-store experience and what it's unlocked for their team.
Featuring
Brittany Eby
Sr. Digital Product Manager, Foot Locker
Gabi McLaughlin
Enterprise Customer Success Manager, Radar
What you'll learn
✅ How Foot Locker uses geofencing to detect store arrivals and trigger personalized in-store experiences
✅ Why store mode has become a tool for both customers and store associates, and the unexpected engagement it's driving across both groups
✅ How Foot Locker is thinking about scaling a location-powered in-store experience internationally