Founding Sales Masterclass with Peter Kazanjy
Founding sales is one of the hardest and most important parts of building a company - the messy, hands-on phase where learning happens one conversation at a time. The challenge is turning that chaos into a repeatable motion that scales.
Join Peter Kazanjy (author of Founding Sales), Greylock, and Lightfield for an evening masterclass designed to help founders sharpen how they build and communicate their early go-to-market motion.
In this 2-hour, hands-on session, you’ll learn:
How to define and validate your ICP
How to structure your first repeatable sales motion
How to translate traction into a compelling GTM narrative for Demo Day and investors
How to leverage modern AI-native tools to learn faster from every customer interaction
Whether you’re preparing for YC Demo Day or simply building your first scalable GTM engine, you’ll leave with practical frameworks, examples, and takeaways you can apply immediately.
Agenda:
6:00 PM – Check-in, networking & light bites
6:15 PM – Welcome (Lightfield × Greylock)
6:30 PM – Founding Sales Masterclass with Peter Kazanjy
7:15 PM – Q&A
7:30 PM – Closing & networking
About the speaker:
Pete Kazanjy is the author of Founding Sales, the go-to handbook for early-stage founders building sales from scratch. He is also the co-founder of Atrium, a data-driven sales management platform, and the founder of Modern Sales Pros, the world’s largest sales operations and leadership community. Pete has helped hundreds of founders build their first sales processes and reach repeatable revenue.
Hosted by:
Lightfield: An AI-native CRM that remembers everything, then acts on it. It automatically captures and organizes every customer conversation across email, meetings, and notes, creating your team’s collective customer memory. Backed by Greylock, Lightspeed, and Coatue, Lightfield helps founders learn from every interaction and move faster toward repeatable growth.
Greylock: A leading venture capital firm partnering with founders from seed to scale. Its investments include Airbnb, Figma, Roblox, and Coinbase. With a long history of backing iconic companies, Greylock continues to invest in the next generation of category-defining startups.