From Prototype to First Ads: DTC Pre-Launch Marketing
From Idea to Paying Customers: DTC Founder Coffee Chat
Before you spend thousands on prototypes and inventory, find out what customers will pay for.
Join serial DTC founders for practical insights and direct feedback from panelists with experience raising capital, bringing products to market, and building audiences.
Robert Luo — Playlovin Founder
Raised $10M+ across his ventures, with hands-on software and hardware go-to-market experience. Robert will share lessons on validating demand, sharpening positioning, and deciding where to invest before launch.
Enyou Wang — Marketing Manager, Seville Classics · 110K+ Social Followers
Brings marketing experience from Seville Classics, a 40-year-old global furniture company with $3B in annual revenue, alongside firsthand experience building a social audience of 110,000+ followers. Enyou will share perspectives on earning attention, communicating value, and giving customers a reason to buy.
Bring your idea. Leave with clearer answers:
Who will buy? Identify the customers to target first.
What will make them care? Sharpen your message and marketing angles.
What should you test before building? Choose a practical experiment to validate demand.
Where should you invest next? Get panel feedback on your biggest launch challenge.
Meet fellow founders, exchange ideas, and make useful connections over one complimentary drink and complimentary snacks, included with admission.
October 24, 2026 · 4–6 PM PDT · USC, Los Angeles
Early-bird discounts available · Regular admission $10
Only 20 approved attendees · Approval required · Waitlist when full
Exact room will be shared with approved attendees after confirmation.
Build confidence in demand before committing to production.