Social Media Bootcamp Day 3: Video Editing in CapCut + Scheduling Content
Wednesday, January 21st | 12:00 PM–1:30 PM (Arrive at 11:45 AM)**
Led by: Erica Ferrara, Emily Lam & Stephanie Roman
Special Guest Speaker: Rafe Tangorra, Chief Media and Creative Officer at Cliffco Mortgage Bankers
Style: Hands-On Workshop
Lights, camera… content! In this session, Rafe Tangorra will break down why video content is one of the most powerful tools real estate agents can use to grow their brand and business. Drawing from his experience leading media and creative strategy, Rafe will share how agents can use video to build credibility, stay top of mind with their audience, and create content that actually connects with today’s consumers. Attendees will learn what types of videos perform best, how to show up authentically on camera, and how consistent video content can directly support lead generation and long-term brand growth. Shortly after, attendees will learn how to edit short-form video inside CapCut and turn it into an Instagram-ready Reel. You’ll get step-by-step guidance on transitions, timing, music syncing, text overlays, and more.
➡️ We highly recommend bringing some video clips with you for a true hands-on practice experience.
After editing, you’ll also learn how to schedule your content — one of the best ways to create consistency, stay visible, and grow your audience long-term.
You’ll leave with an edited Reel and a plan to stay consistent moving forward.
Please Bring: Laptop + phone + video clips to edit
Lunch Provided
⚠️ IMPORTANT NOTE FOR ALL ATTENDEES: To participate in this series, you must already have a Business or Personal Social Media Page created.
This is a great time to decide which direction you want to take:
Personal Page: You already have built-in followers who know you.
Business Page: Keeps work separate and builds a clear professional identity.
If you need to create a business profile, here are helpful setup links: