Intersections: Marketing Channels 101

​Many small businesses use the same content and strategy for all their marketing channels, though that approach hurts campaign performance. CJ Godwin, Multi-Media Account Executive for The Atmore Advance and Brewton Standard, will explore the most common marketing channels used by small businesses. During this session, we’ll look at when and how to use each channel, how to tailor content for selected channels, and how to get the best result from your marketing dollars.