The Future of the Product Development Lifecycle with AI
The Future of the Product Development Lifecycle with AI
Wednesday 23rd September, 13:30–18:00 | AWS, Farringdon
AI hasn't just changed how we write code, it's changed what it means to build a product. When prototypes cost nothing and code is disposable, the winners are the teams who master the full lifecycle: what to build, how to validate it, and how to respond to what they learn.
Join us and the Motorway.co.uk Product Director Charlotte Roach and Lead Product manager Katie MacDonald and the Engineering teams Principal Engineer Ryan Cormack, Senior Backend Engineer Jamie Toloui and Senior Software Engineer Tofunmi Falade for an afternoon of short talks and honest discussion with practitioners living this shift.
What we'll cover
Product in the AI era — an AI-native product leader on ideation, iteration, and actually measuring whether your AI features work
The Renaissance Engineer — what engineering looks like when the constraint isn't writing code, it's everything around it
Systems thinking panel — product and engineering together on closing the loop from release to growth
Then stick around for drinks and networking with fellow founders, product leaders, and engineers.
Who this is for
Founders, product and engineering leaders at startups, ISVs, and digital-native businesses.
This is an invite-only event.
Due to limited capacity, priority will be given to confirmed attendees, who will receive a formal invitation upon approval.
Registrations from individuals outside of these institutions will be reviewed on a case-by-case basis.
Location
AWS, Farringdon, London
PLEASE BRING PHOTO ID
Agenda
1:00 PM – 1:30 PM | Arrival & Networking Guest registration, light refreshments, settle into theatre room
1:30 PM – 1:40 PM | Welcome & Introduction Open and set context, overview of the afternoon
1:40 PM – 2:10 PM | Product Perspective: AI in the Product Lifecycle How to become a more effective product manager with AI, measuring efficacy of AI solutions, ideation and rapid iteration, user testing and prototyping — with real examples and lessons learned
2:10 PM – 2:50 PM | Engineering Perspective: Building at the Speed of AI Releasing more code faster while breaking less, AI-assisted SDLC, automated tickets, triaging, self-reviews, where bottlenecks shift, and how this varies across different teams
2:50 PM – 3:00 PM | Short Break
3:00 PM – 3:45 PM | Panel Discussion & Q&A Curated questions, audience Q&A, and live examples from the Motorway team
3:45 PM – 4:15 PM | Kiro in Action Fighting AI Slop: Review and Governance for Agentic Development with Kiro and Qodo.
A Kiro-in-action showcase: demonstrating how teams can use Kiro, Claude Code, and other coding agents while maintaining high PR quality as the volume of AI-generated code increases. See how Qodo runs natively inside Kiro, adding full-codebase context and multi-agent review to catch issues before production. Includes a live demo, benchmark results on review precision, and real-world examples of reducing review bottlenecks.
4:15 PM – 6:00 PM | Drinks & Networking Move to breakout area, refreshments, open discussion with speakers