Somewhere Worth Going: building demand for physical places

​Creating meaning and attraction to physical places in a digital world

​What You'll Learn

​We've never been more connected online and less connected in person. That's made physical places one of the most valuable assets to own, but a place can't sell itself. This session shows how to use brand and digital to work together to make places visible, meaningful and worth travelling to.

​Ideal Audience

​Marketing directors, heads of marketing and small in-house teams at property developers, commercial property, destination brands, BIDs, landlords and venues. Anyone whose primary asset is somewhere people go.

​What we'll Cover

• ​Why place has become a premium asset in a digital, disconnected world

• ​How to use digital to bring a physical experience to life before they arrive

• ​How branding turns a visit into a memory and a memory into a return

• ​Turning an audience into influencers

• ​Using creativity to connect

• ​How successful brands sell their places and build community around them

​Why I'm the Person to Tell You This

​20+ years founding and leading award winning agencies at the intersection of brand and digital, developing brand and go to market strategy for global brands including rebrands for HSBC and RS Components, creating demand for InPost and Getty Images and working with placemakers like Eastern City BID, Visit Kent and Oktra.