Turning Holiday Shoppers into Q1 Buyers

​NOTE: This meeting is exclusive to DSX Members and DSX Member prospects only (brand-side digital leaders or individual consultants with 5+ years of brand-side experience).

​Every retail and e-commerce brand anticipates the "January cliff": consumer wallets tighten, credit card bills come due, return volumes peak, and conversion rates plummet after the Q4 spending rush For digital leaders, the traditional playbook of steep clearance discounting often erodes margin without building lasting customer habits.

​This session gathers brand-side digital marketers and e-commerce leaders to build a proactive Q1 revenue playbook before the holiday rush hits. We will look beyond generic clearance sales to explore high-impact strategies that bring shoppers back in January and February—from monetizing gift card redemptions and post-holiday returns to capitalizing on lower post-holiday ad auction CPMs and "New Year reset" merchandising.