How to optimize your email newsletter

​Newsletters can be a great way to position yourself as a thought leader or help fill your sales pipeline...but they can also feel so overwhelming and like a beast you constantly have to feed.

​I'm a newsletter expert in both my day job and consulting work, and I'd love to share my tips for how to save time, see results, and make it dare I say -- fun. I'll also share my strategy framework to help you focus your efforts. If you already have a newsletter or you're even a little bit newsletter-curious, this session is for you.

​We'll cover:
-- Defining your audience
-- Framing your editorial direction + idea generation
-- Growing/engaging your audience
-- Using a newsletter to grow sales without sounding 'sales-y'
-- Platform/metrics questions aka Substack v. Beehiiv v. Convert Kit