The Human Signal: Cross-Border Sales From UK to Japan
What if great sales isn’t about persuasion, but about making human value unmistakably clear?
The Human Signal is an interactive workshop for founders, entrepreneurs and startup professionals exploring the human side of sales — how we build trust, communicate value and create meaningful customer relationships across cultures.
Following a successful pilot with Venture Café Tokyo, this expanded edition at Tokyo Innovation Base gives us more time to go deeper into the framework, work through real examples and apply it directly to your own startup.
We’ll explore:
The Four Layers of Human Sales: Right Audience, Right Moment, Right Message and Right Emotion
How products move customers from one emotional state to another
How to build offers and messages around genuine customer value
Human-centred inbound and outbound sales without becoming pushy
How trust and communication differ between Japan and Western markets
How to adapt your signal across cultures without losing authenticity
Real founder and startup case studies
The Emotional Sales Canvas — a practical exercise you can apply immediately to your business
The session will finish with founder sharing, Q&A and networking.
Who is it for?
Startup founders, entrepreneurs, students, business development professionals and anyone interested in building stronger customer relationships or expanding internationally.
Format: Interactive workshop + practical exercise + networking
Language: English
Participation: Free
Light non-alcoholic refreshments will be available during networking, supported by Yanaka Craft Cola.
This event is educational and community-focused. It is not a commercial sales presentation.