PR 101 for startups!

​“We need a press release for our new product!” 
“Can’t I read the article before it’s published?’
“We want the hype, but is PR worth it?”

​If any of these phrases have crossed your mind, then this PR 101 session is for you.

For early-stage startups, public relations can feel like a black box—or something you’ll deal with later. But understanding the basics now can save you time, money, and missed opportunities down the line.

​Comms pros Jennifer Acree and Cassie Lawrence from JSA+Partners will demystify the world of PR and explain why you don’t always need a press release (really!). Designed specifically for founders and early teams, this session will give you a clear, no-fluff introduction to:

• ​Understanding what PR truly is (and isn't!)

• ​When and how to strategically get started

• ​Toolkit of strategic PR tactics

• ​How to effectively use earned and owned media together

​Walk away with practical insights, actionable steps, and the confidence to approach public relations effectively for your startup. And who knows, maybe we'll see you in the news soon!

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