Getting Buy-In and Alignment for Your Product Vision
Crafting a compelling vision isn’t always enough — as product and design leaders we need to transform the vision into tangible results.
How do you advocate for the vision?
How do you compel an organization to take a leap of faith?
How do you break ground and make progress quickly?
How do you get teams to think differently about how to work together?
How do you align the product development organization on an ambitious vision, and execute at warp speed?
Will Newton will walk through how Amplitude’s design team aligned the product development organization on a vision, and executed at warp speed. Drawing from real-world experiences we’ll dig into tactics the design team used at Amplitude to align key stakeholders and then the entire company around the product vision, and hit the ground running on cross-functional execution, breaking out “business as usual” and activating.
Whether you're launching a new product or revitalizing an existing one, you'll leave with actionable insights to bridge the gap between vision and execution.
You’ll discover:
Techniques to win over key stakeholders and secure buy-in
Methods for building rapid momentum across diverse teams
Actionable tactics for creating a collaborative, cross-functional environment
Exactly what we did at Amplitude and how we went from idea to launching a major redesign in a few months
This talk is ideal for product design professionals looking to enhance their organizational leadership skills and drive meaningful impact in their roles.
ABOUT THE SPEAKER
Will Newton has been designing digital products for over a decade currently he is a principal designer at Amplitude helping teams make better products with data. Prior to that he spent four years at Gusto working on HR and financial products.