Caffeinated Innovators

​December 4th: 100% Certified Authentic: Is "authenticity" in marketing just another tactic?

​There has been a major push for more "authenticity" in marketing, a trend which has touched small mom-and-pop enterprises all the way up to multi-million dollar organizations. This does beg the question - as soon as it becomes marketing, is it still truly authentic? Is there a way to amplify true authenticity?

​Let's brainstorm this Friday morning.

​​About Caffeinated Innovators

​Caffeinated Innovators is a weekly community discussion group held since 2014 by the Social Ventures Zone at Toronto Metropolitan University; a startup incubator for socially impactful businesses.

​Every Friday morning, our open community gathers at the SVZ office (KHS045, under the arch at Bond Street & Gould Street) for an impactful conversation on various topics related to entrepreneurship, social impact, and current events. The discussion has no leader, featured speaker, or hierarchy - Everyone is welcome, and everyone's contributions are valued equally.