Entering North America: A Canada-First Playbook for Tech Startups

​Thinking about expanding your startup to North America? Join SEKEE + TBDC Horizon for a practical session on using Canada as your launchpad to validate demand, land early customers, and build the traction story investors want to see.

​What we’ll cover:

• ​Canada’s role in a North America expansion strategy (and when it makes sense)

• ​The “first 90 days” playbook: positioning, target customers, and partner routes

• ​How pilots happen in practice (and how to avoid dead-end conversations)

• ​Funding + non-dilutive support signals founders should understand

• ​Q&A: we’ll stay practical—ask about your market, pricing, or GTM choices

​Who it’s for:

​Founders and BD leaders who want specific next steps, honest context, and a way to build North American traction without wasting precious runway.

​About TBDC

​TBDC is a not-for-profit organization that has helped over 9,000 founders launch, grow, and scale across North America. We support high-growth startups with the connections, programming, and market entry support needed to accelerate commercial traction and expansion.