How to Build a Beauty or Wellness Brand That’s Profitable, Scalable, Ethical, and Sustainable
Breakout Beauty UK's lunchtime webinar series, built to give UK beauty founders the tactical, no-BS playbook they need to scale.
What is This Session?
Founders are under pressure from every angle; rising costs, aggressive scaling expectations from investors, retailers squeezing margin — and on top of all of that, a growing expectation to build ethically and sustainably. So the question we're asking is: can you actually afford to build a sustainable beauty or wellness brand, or is it a luxury that early-stage founders simply can't justify?
We're joined by Oriele Frank, Co-Founder and ex-Chief Product & Sustainability Officer at ELEMIS - one of the UK's most successful premium skincare brands. Oriele has spent decades navigating the tension between building a brand with genuine ethical credentials and running a business that scaled to become a multi-million pound international brand. She is also a member of the BBUK 2026 Beauty Board, and she is here to give you the honest version of what sustainable brand-building actually looks like from the inside.
Hosted by Paul Finch, co-founder of Growth Studio and the architect behind Breakout Beauty UK. As the programme designer who has helped accelerate over 2,500 startups across 18 countries, Paul will draw out the tactical insights that matter and push Oriele with the questions founders are usually too cautious to ask.
What You'll Walk Away With
A clear-eyed view of the green tax. Understand the real cost of building sustainably at an early stage and where it's worth paying it.
A practical starting point for sub-£2m revenue brands. Oriele will break down where to prioritise impact reduction when budget is the constraint.
The lifecycle reality check. Manufacturing, packaging, ingredients, waste: find out which parts of your supply chain carry the most environmental weight, and what you can realistically do about them.
The transparency question, answered. How honest should you be about where you fall short? Oriele will give you a framework for communicating progress without overclaiming and without hiding.
Who Should Attend?
Early-stage and scaling beauty founders wrestling with how to build responsibly without wrecking their margins
Aspiring beauty entrepreneurs who want to understand what sustainability actually looks like in practice
Corporate partners and retailers exploring what genuine sustainability credentials look like in the emerging brand pipeline, and how to support founders in getting there
Applications are open now. They close 15 June 2026. Programme launches July 2026.
Founders: Apply here to earn the chance to breakout your beauty brand this year.
If you're serious about scaling your beauty brand, this is your starting point.
🗓 Tuesday, 23 June 2026 | 12:00–13:00 GMT
🎙 Host: Paul Finch, Growth Studio
👥 Guest: Oriele Frank, Co-Founder & Chief Product and Sustainability Officer, ELEMIS
Register now. Come with questions.