How CFOs can build a more reliable subscription revenue forecast with Artsiom Kazimirchyk
Join us for our next MFC Webinar with Artsiom Kazimirchyk, CEO of Campaignswell, as we explore how CFOs can build more reliable subscription revenue forecasts and understand the future value of their customer cohorts.
Monthly reporting tells you what you've earned so far. But for subscription businesses, the more important question is what your customers still have left to pay — and how today's acquisition spend will impact future revenue and margin.
In this session, Artsiom will show how cohort-level forecasting can give Finance that visibility months before it reaches the P&L.
In this session, Artsiom will cover:
Why your P&L and Marketing's ROAS often don't match
How different forecasting approaches — from churn rates and retention curves to multipliers and ML — compare
How to forecast ad payback 3, 6 and 12 months ahead
How to forecast subscription revenue across different plans, pricing, geographies, channels and payment success rates
How to estimate what your existing subscribers will generate if UA stops today
How today's ad spend impacts future revenue and margin before it appears in the P&L
How cohort-level forecasting can help Finance and UA make better spending decisions
Live exercise
We'll build a cohort revenue forecast together, starting with a simple revenue curve based on historical cohorts. Then we'll layer in the complexities that subscription businesses deal with — plans, pricing, geographies and channels — and see where the model becomes more accurate, and where it becomes difficult to maintain manually.
About the speaker
Artsiom Kazimirchyk is CEO of Campaignswell, a predictive ML engine for scaling subscription UA. Campaignswell has supported over $400M in allocated ad spend, with 1M+ model parameters and 93% prediction accuracy across 95% of cohorts.
Looking forward to another practical and insightful session with the MFC community!