Beyond Borders: Expanding Into Your First International Market
Winning in ASEAN: Expanding Into Your First International Market
A Beyond Borders Fireside Chat — Supported by Huawei
Expanding beyond Malaysia sounds straightforward until you're actually doing it. Which market first? How do you know the demand is real? Who do you partner with on the ground?
Join us for an intimate fireside chat with Dr Yeong Che Fai, CEO of DF Automation & Robotics, on taking a Malaysian company regional — choosing your first market, validating demand, building local partnerships, and raising capital to fund that growth. We're keeping the room small on purpose, with time set aside for open conversation and Q&A, so bring the questions you actually want answered.
Before the session, you'll also get a guided tour of Huawei's AI Lab & Innovation Center — a rare look inside one of the region's leading tech facilities. Do arrive by 11.00am to join.
Event Details
📅 Tuesday, 13 October 2026
🕚 11.00am – 1.30pm
📍 Huawei Regional Office, Level 45, Exchange 106, Persiaran TRX, Kuala Lumpur
Agenda
10.30am — Check-in opens
11.00am — Tour of Huawei AI Lab & Innovation Center
11.30am – 12.30pm — Beyond Borders Fireside Chat
12.30pm – 1.00pm — Market Access Competition Award Ceremony & session close
1.00pm – 1.30pm — Networking & refreshments
The Market Access Competition pitching sessions earlier in the day are invite-only and closed doors, but you're warmly welcome to stay for the award ceremony and meet the winning startups over refreshments.
Who should attend: founders preparing for their first market beyond Malaysia, startups weighing up where and when to expand, and ecosystem partners supporting founders on that journey.
Limited to 40 seats. Registration closes 8 October, 12pm. First come, first served — venue access requires advance registration, so late sign-ups can't be accommodated.