Masterclass: Why 93% of Your Audience Disappears by Day 30
Format: Virtual masterclass followed by a fireside chat and Q&A
Style: A 30-minute masterclass with Kat Gabrielle, then a 20-minute fireside chat with Madison DeJesus from Braze and 10 minutes of Q&A
For: Small business owners and founders who are bringing in new customers and want more of them to stay
When: Thursday, November 19, 2026 · 1:00 PM ET / 10:00 AM PT / 7:00 PM CET
What We’ll Cover
✅ Why most new customers disappear in their first month, and where you lose them
✅ What to do on day one so people come back a second time
✅ How to keep customers with the tools you already have
✅ Why funders watch who stays as closely as who signs up
✅ A fireside chat with Madison DeJesus on keeping new customers engaged after they sign up
This Session Is For You If
People buy from you once, and you never hear from them again
You’re working hard to bring in new customers and want more of them to stay
You’re not sure what new customers should hear from you after they sign up
You want retention numbers that make your pitch or grant application stronger
What you could receive
💸 12 months of free access to Braze through the Tech for an Equitable Future program (apply by January 15)
About Tech for an Equitable Future
Tech for an Equitable Future is Braze’s product grant program for startups with underestimated founders. Selected startups get free access to Braze’s customer engagement platform for 12 months. Cohort 7 applications are open through January 15.
About The Well Work
The Well Work is a platform of community, capital and curriculum built to power Black, women and LGBTQ+ founders at every stage.
Sponsored by Braze
Braze is a customer engagement platform that helps businesses deliver personalized experiences across email, SMS, WhatsApp, push notifications and in-app messages, all from one platform.
Registration indicates your consent to receive communications from The Well Work, Braze and selected partners.