Inside Agency Partnerships: What SaaS Companies Need to Know
What makes an agency go all-in with a SaaS tech partner? And how do these relationships evolve as companies scale?
In this fireside chat, we’ll take you behind the scenes of how agencies evaluate SaaS solutions, what makes them decide to invest in the relationship — like they have with Shopify and Okendo — and where most partnerships tend to fall short.
Join Shopify Plus agency founders Mark Perini and Ben Lord, and ex-Shopify partnerships leader Lauren Helstab, as we break down what top-performing partner programs do differently, real stories about how agency relationships and programs evolve over time, and what it takes to build a scalable, revenue-driving partnership.
Partnered with: Partnership Leaders
Speakers:
Mark Perini, Founder at ICEE Social
Lauren Helstab, ex-Shopify Partnerships lead, Founder of More Than One Way
Agenda:
1.15-1.45pm ET: Fireside Chat
1.45 - 2pm ET: Q+A