One-Day Business Strategy Masterclass
I am condensing 11 years of hands-on brand-building experience into one intensive day—and sharing the strategies, frameworks, and lessons with you.
11 Years of Real-World Experience · 60+ Brands Served · 250+ Locations Supported
CoCo Fresh Tea & Juice: Supported its growth from one Ontario location to more than 80 locations across the province
Founded and developed multiple original brands, including KaKa AYCE, Fuwa Fuwa, Vava Designer Cakes, Beach Hill Smokehouse, and more
Experience scaling businesses from independent neighbourhood stores into nationally recognized brands
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Who This Course Is For
Business owners starting from zero to one
Your business is still in its early stages, and you want to avoid costly mistakes and unnecessary detours.
Business owners ready to scale
Your first location is working, but you are unsure what the next stage of growth should look like.
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Full Course Agenda
Morning Session: 9:00 a.m.–12:30 p.m.
The Secrets to Building a Successful Business from 0 to 1
1. The Five Factors That Determine Business Success and Scale
9:00–10:45 a.m.
This formula was developed through 11 years of working alongside more than 60 brands. These five factors determine not only whether a business can succeed, but also whether it has the potential to scale.
You Will Learn:
How to evaluate an industry and identify which markets are worth entering
How to recognize opportunities where effort alone may not lead to success
How to create a clear strategic plan for your brand
How to develop high-value products
How to use strategic pricing—and why your current pricing may not support your brand positioning
How to approach marketing properly and spend money where it can produce meaningful results
The correct order of the five factors, and why 90% of business owners focus on the wrong step
2. How to Build a Profitable Single-Location Business Model
11:00 a.m.–12:30 p.m.
How many of these situations sound familiar?
Your business generates sales but makes little profit
You work constantly, and the store cannot operate properly without you
Sales are inconsistent, and every slowdown makes you want to launch another promotion
The truth is that these are often not marketing problems. They are signs that the business model itself is not working properly.
You Will Learn:
What a profitable single-location model really means
Why a profitable store does not automatically mean you have a repeatable business model
A practical framework for determining whether your success is sustainable or based on timing and luck
The three financial calculations every business owner must understand
One essential rule: do not expand until you have identified a reliable single-location profit model
Lunch Break
12:30–1:30 p.m.
Afternoon Session: 1:30–5:00 p.m.
The Secrets to Scaling from 1 to 100
3. How to Build a Stronger and More Sustainable Business
1:30–2:30 p.m.
Most businesses do not survive beyond ten years. When your business begins performing well, competitors and copycats often appear quickly.
You Will Learn:
Why success can make your business more vulnerable
How to respond when competitors and imitators enter the market
The three types of competitive moats that can protect a business
How to determine which competitive advantage your business can realistically build
Why many businesses cannot grow beyond their founder
How to measure your company’s dependence on you using a practical evaluation framework
When expansion makes sense—and when expanding could seriously damage your business
4. The Secrets to Building Effective SOPs and Reducing Costs with AI
2:30–3:30 p.m.
You Will Learn:
The real purpose of an SOP: creating a business that does not depend on the owner’s constant presence
Which processes should become SOPs
How detailed an SOP must be for employees to follow it properly
How to integrate AI into customer service, staff training, reporting, and other operational processes
The difference between teaching and training
How to help your team consistently perform the work, rather than simply understand the instructions
5. How to Scale Your Business from 1 to 100
3:45–5:00 p.m.
You Will Learn:
The real costs, risks, and requirements of franchising, licensing, and partnership-based expansion
How to determine which growth model is most suitable based on your capital, desired level of control, and operational standardization
The key factors used to evaluate a new location
Why strong locations should be selected through data and analysis, not luck
What to look for when recruiting franchisees, licensees, or business partners
Why the goal is not simply to attract investment, but to find the right people
Closing Session
5:00–5:30 p.m.
Review of the full-day strategic framework
Live business analysis and diagnostic session
Guidance on identifying your next step
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About Closs and Sweven
Closs is the founder of Sweven and a Toronto-based business and brand strategist with 11 years of hands-on experience.
Sweven is a strategy and brand growth consulting company that has supported more than 60 brands and 250 locations over the past 11 years, ranging from independent neighbourhood businesses to national brands.
One of Sweven’s most recognized projects is supporting CoCo Fresh Tea & Juice in its growth from one Ontario location to more than 80 locations across the province.
In addition to working with clients, Sweven has founded and developed several original brands, including:
KaKa AYCE
Fuwa Fuwa
Vava Designer Cakes
Beach Hill Smokehouse
Sweven’s experience spans food and beverage, retail, beauty, and other consumer-facing industries.
The company has also supported multicultural marketing initiatives for recognized organizations and businesses, including Bell, Virgin Plus, Lucky Mobile, SickKids, and Amica.
Our methods do not come only from textbooks. They come from real investments, real operations, real locations, and real profit-and-loss results.
Every framework and evaluation standard taught in this course has been tested through real business decisions. This masterclass condenses 11 years of practical experience into one focused day.
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Event Details
Format: Offline class
Language: English
Time: 9:00 a.m.–5:30 p.m., including a lunch break
Course Fee: CAD $299 (1ppl), $499 CAD (2ppl)
Availability: Limited capacity
Registration is subject to review. Approved applicants will receive confirmation of their reserved seat.