FROM IDEA TO IDENTITY

​Every brand and every person starts with an idea, but turning that idea into a clear and compelling identity takes intention. From Idea To Identity explores how to refine your vision, define your voice, and build a presence that truly resonates.

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Join industry leaders as they share insights on strategy, storytelling, and execution, and learn how to transform raw ideas into authentic, lasting impact.

​Featuring:

• ​Trevor Perkins, Founder of PERK PR & Creative Agency

• ​CJ Roberts & Hayley Stonehouse, Founders of Cowboy Cannolis

• ​Matthew Simmons, Photographer & Videographer

​Together, they’ll share real insights on defining your voice, building visibility, navigating growth, and creating an identity that resonates in a crowded market.

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This panel is designed for founders, creatives, marketers, and anyone serious about building a brand that lasts. Expect actionable takeaways, candid stories, and meaningful connection.