​Thursday Think Tank with Your 2026 ALC - WIRED Week 5 - D - Data & Tracking

​ALC Members: Donnie Fields, Meredith Lannert, Ben Morgridge, Kim Moustis & Francisco Rios

​This August & September, KWEX Thursday Think Tank presents WIRED, our weekly program to help YOU build Better Businesses and Better Lives!

​You built it, now let's WIRE it!

​W.I.R.E.D.

​Week 1 - W - Web Presence (8/13)

​Week 2 - I - Identity Consistency (8/20)

​Week 3 - R - Reviews & Reputation (8/27)

​Week 4 - E - Engagement (9/3)

​Week 5 - D - Data & Tracking (9/10)

​​Week 5 - Data & Tracking

​What gets tracked gets improved. What doesn't gets guessed at.

​Key Concepts

• ​You Can't Improve What You Don't Track: Every lead has a source — If it's not recorded, you can't tell what's actually working.

• ​Trend Over Single Weeks: Review your numbers monthly, the same discipline as the Brick by Brick Scorecard from BUILD.

• ​Five Signals, One System: Web presence, identity, reviews, and engagement all roll up into the data that tells you where to double down.

​This Week's WIRED Action

​Build your lead-source tracker and identify your top two sources by closings.

​When: Every Thursday at 1-2:30pm (Upon return from Kollaborate with Kathy touring)

​Where: KW Experience Upstairs Dining Lounge

​*Don't forget to invite your favorite agents from other brokerages!